William Hill PLC, which currently runs the William Hill Sportsbook, has a rich betting history. The company was founded in London, England, in 1934. This William Hill Sportsbook review focuses mostly on the company’s newly legal operations in the United States.
It originally operated land-locked sportsbooks in the UK and throughout Europe and eventually transitioned into online betting. The sportsbook first made its way to the United States in June of 2012 in Nevada. William Hill took control of 55% of the state’s sports betting locations.
The book was very successful in Nevada, and this made its name very familiar throughout the United States. William Hill still wasn’t known consistently by bettors in America.
Nevada was able to host sports betting in its state because it was exempt from the Professional and Amateur Sports Protection Act, which was enacted in 1992. Once PASPA was overturned in 2018, sports betting was legalized in the United States.
The decision was left up to individual states, and New Jersey was quick to legalize sports betting in its economy.
William Hill then made the move into New Jersey and implemented its mobile sportsbook. William Hill has developed a great reputation in the United States since it grew its presence in 2018. The William Hill Sportsbook is now available in seven states.
States Where William Hill Sportsbook is Legal
William Hill has a physical sportsbook in eight states, but its mobile sportsbook is only available in seven states. The book has plans to make massive expansions in the future, but it still has a large presence in the betting economy.
The majority of mobile sportsbooks haven’t launched in anywhere close to seven states. William Hill is a big-name book, so it has the financial backbone to grow rapidly.
The sportsbook is available in New Jersey, West Virginia, Colorado, Illinois, Indiana, Iowa, Indiana, and Nevada. Nevada was the original state where William Hill launched its mobile book, so it has dominated the sports betting scene in the state.
William Hill made a big impact in 2019, which was the first full year that the sportsbook was legalized. It had a total handle of $2.5 billion, which is very remarkable.
Most of this number was generated in Nevada as well as New Jersey. The book holds 20% of the entire sports betting market and 9% of the mobile betting market.
The COVID-19 pandemic hurt the company in 2020, but the book made a surge in the last months of 2020. William Hill dominated the mobile sports betting third-quarter totals.
Its third-quarter revenue dropped 9% from the same time period in 2019. Despite this, the book still thrived in the industry.
The book was at the top of the comeback list. In the first half of 2020, revenue was down by 32%, so the 9% decline was favorable for the company.
Football season was a blessing for the company, and it attributes the sportsbook’s success to the NFL as well as college football throughout the legal US states.
Features that Set William Hill Apart
William Hill Sportsbook has been able to revive its business thanks to its promotions. The book is very generous when it comes to bonuses and promotions. This has allowed the book to take bettors away from other big-name books.
The book will have a generous welcome bonus and numerous bonuses depending on the sports season. It also gives players special promotions depending on the time of the year.
Holidays will typically bring extra bonuses for new players on the book. Bonuses are an attractive part of a sportsbook. Books that don’t offer bonuses can’t compete with William Hill.
It also has an expansive list of betting options. This sets William Hill apart from the competition that doesn’t have much financial backing.
William Hill is a massive name in the global gambling industry, and this is clear when you view its book. Since the book has English roots, it gives players the option to bet on tons of sporting events across the pond.
This doesn’t just mean Europe, but many other continents on the globe. This can be attractive for a lot of American bettors.
William Hill also has a sophisticated payment system. It protects your personal information and rewards your winnings quicker than other books in the industry. William Hill checks all the boxes that you’d expect to be included in a large sportsbook.
Bonuses and Promotions Offered on William Hill Sportsbook
William Hill is currently offering a great promotion to new players who sign up for an account. To qualify, you must create a new account and make a deposit within seven days.
If you do this, you’ll qualify for a free play bonus reward from the book up to $500. Different deposit tiers will give you a specified reward.
For example, a deposit of $50-99.99 will give you a $100 free bet. To receive a $500 free bet, you must place a deposit of $250 or greater. When you register, make sure to use the promo code WH500 to be eligible for the reward.
The free bet must be used within seven days, and it also needs to be bet all in one shot. This is a standard bonus offer, but much better than the majority of William Hill’s competitors, in my opinion.
Holiday promotions are frequent on the William Hill site. The book’s latest holiday promo was themed around Thanksgiving. If you wagered $250 cumulatively between Nov. 25 and Nov. 30, you were entered in a random drawing to win a $500 Fanatics gift card.
Fanatics was the presenting sponsor of this promotion, but rewards are often given in free bets.
William Hill also has a solid parlay promotion for its players. Parlays are tough to hit, so the book encourages you to make these bets.
If you place a minimum of a $20 parlay with at least one college football or basketball leg, you’ll receive $10 in free play.
The bet doesn’t have to hit, which is nice. All you have to do is lock it in on your bet slip, but the promotion is limited to one per player. This is just one example of the frequent promotions that William Hill offers to its players.
Banking Options on William Hill Sportsbook
William Hill Sportsbook has standard banking options for mobile books. It’s very similar to other big-name brands such as DraftKings and FanDuel in this area.
If you’re able to, the best way to deposit and withdraw funds is in cash at its in-person sportsbooks. William Hill has three land-locked books that accept deposits and give withdrawals in correspondence to the mobile app.
These three locations are at Monmouth Park Sports Book, William Hill Sports Book at Tropicana, and William Hill Sports Book at Ocean Resort Casino. This option isn’t possible for many William Hill users, but this isn’t an issue.
The other ways that you can make a deposit are through a William Hill Prepaid + Card, eChecks, online banking powered by PayWithMyBank, PayPal, Skrill, PayNearMe, and with debit/credit cards. The card brand options are Visa, MasterCard, and Discover.
There are also tons of withdrawal methods that the book offers. These include an eCheck sent from the company, an online banking transaction, PayPal, a transfer to your William Hill Prepaid + Card, or through Skrill.
The only immediate method is by cash at one of the book’s acceptable retail locations. To withdraw funds from your account, you must request a minimum of $20. The max withdrawal at one time is $5,000.
Types of Bets on William Hill Sportsbook
One distinction of the William Hill Sportsbook is its expansive betting methods. William Hill started in the UK, so the book has stayed true to its European roots in America.
European sporting events are showcased throughout the book. For example, some of the soccer leagues that the site hosts are the English Premier League, Spanish La Liga Primera, Italian Serie A, German Bundesliga, French Ligue 1, the MLS, Mexican Liga MX, Dutch Eredivisie, and Portuguese Primeira Liga.
The site consistently gives players over 200 betting options for each soccer game. An expansive soccer menu is in addition to the book’s other sports.
It allows bettors to wager all the mainstream United States sports leagues, as well as other sports like golf, boxing, motorsports, darts, rugby, and so much more.
Betting options are also vast on William Hill. The traditional bets like the spread, moneyline, and totals are available for every applicable sport.
In addition to this, the book has tons of props and an in-depth futures betting list. This makes betting much more fun on William Hill because players have unlimited choices to bet a contest within a game.
The book also has great live betting capability. You’re able to place bets quickly, which is a major factor in successful live betting.
William Hill Sportsbook FAQ
Is William Hill legal in the United States?
Yes. William Hill entered the US betting market before PASPA was repealed in 2018. It moved into Nevada and held a majority of its sports betting economy starting in 2012. Since the PASPA ruling, William Hill is now in seven states: Nevada, New Jersey, West Virginia, Colorado, Illinois, Indiana and Iowa.
What’s the legal age requirement to bet on William Hill?
This depends on state regulations, but for all the current legal states, it’s 21 years of age.
How large is William Hill’s betting menu?
William Hill has one of the best menus in the sports betting business. It emphasizes American sports but also has a ton of overseas betting options because the company was founded and is currently headquartered in London.
Can I use William Hill if I’m not in a legal state?
No. You must be in a legal state to place a bet on William Hill. However, you can view the book and create an account on the site so that you’ll be prepared if you ever are in a legal state.
Is William Hill safe even though it’s not an American company?
Yes. The company is one of the most trusted names in gambling and has very strict security measures in place for its members.