Bet365 was founded in 2000 by Denise Coates. Coates is a 53-year-old British businesswoman, entrepreneur, and the chief executive of online gambling for bet365.
The foundation of bet365 was from brick-and-mortar betting shops in the United Kingdom. Ultimately, these became a part of the Bet365 platform but were sold in 2005. At that point, bet365 became a fully online platform for sports betting.
Bet365 has developed into a monumental book in the betting industry. Its sportsbook is available in 17 languages and is compatible with 29 currencies.
It truly had a worldwide presence before making its way into the American market when the Professional and Amateur Sports Protection Act was deemed unconstitutional in 2018.
Bet365 set the standard for overseas sports betting, and this carried into the American market. Most sportsbooks in the early 2000s didn’t give an extensive betting menu. This wasn’t the case for bet365.
It was giving people the ability to bet on small leagues that were overshadowed by the major sports leagues throughout the world. This allowed it to drive traffic to its website.
Currently, the company has over 6 million users with close to 2,000 employees. The site is active in over 200 countries and a Top 10 sportsbook in the New Jersey market.
States Where Bet365 is Legal
Bet 365 is currently legal in three American states: New Jersey, New York, and Colorado. Unfortunately, bet365 is only active in New Jersey as of November 2020. Sports betting is legal in New York, but only in land-locked sportsbooks.
Bet365 hasn’t partnered with a casino, so it has no platform in the state just yet. However, when mobile betting is legalized, it will be able to introduce its mobile sportsbook and app to people in the state of New York.
Governor Andrew Cuomo has fought the idea of mobile sports betting since he became the Governor of New York. Despite this, New York is undergoing a lot of difficulty in 2020.
Sports betting revenue could be beneficial for the state, but the legislature has a lot of bigger issues to worry about right now. Proponents in the legislature hope to have a serious discussion about mobile sports betting in 2021, but there is no serious timetable for when bet365 will be available in New York.
Bet365 has partnered with Century Casinos in the Colorado sports betting market. This is a massive partnership because Century Casinos should help drive revenue to their book.
Bet365 and Century Casinos are currently working through the approval process with the state gaming commission. The contract between bet365 and Century is a 10-year deal, which includes splitting total revenue that accumulates in person and on the mobile app.
New Jersey is the only state where the app is available for people within state borders. It launched in 2019 and is operating under Hard Rock Atlantic City’s gaming license. Three books operate under the casino, so this isn’t a true partnership like the company made in Colorado.
Features that Set Bet365 Apart
Bet365 innovated the sports betting market in the early 2000s. While other sportsbooks have caught up with the brand’s success, it still has solid distinctions within its platform.
The book prides itself on betting. It has a rich history of betting dating back to its brick-and-mortar shops.
The interface is very easy to use, which allows any bettor to focus on the game. You won’t have any difficulty locking in a bet on the platform.
Bet365 does the little things very well. Nothing will blow you away, but simplicity is a great feature when looking to place a bet.
Its book is still massive. Bet365 has expanded betting menus in sports that other books don’t even offer.
It really shines with its eSports betting options. This is growing in the betting community, so bet365 jumped at the opportunity to provide a large menu when it came to eSports.
It also offers very generous lines compared to other books. Bet365 gives players a solid success rate. On its app, you may be able to steal a point that could make the ultimate difference in your bet’s outcome.
This isn’t something that bettors take lightly. That’s why bet365 has grown in New Jersey, and casinos throughout America are looking to bring the platform to their locations.
Bonuses & Promotions at Bet365
This is one area where bet365 doesn’t keep up with its competition. It is not known for having consistently solid bonuses to provide players with a lot of free play.
This is a great way to drive traffic to a platform, so bet365 may have to change this to move up in the mobile sportsbook rankings.
It is offering a decent sign-up bonus for a limited time. Players that sign up for an account and make a minimum of a $10 deposit will receive a match of up to $100 in free play credits, though this doesn’t happen instantly.
You must deposit and place a bet of the quantity that you want matched to reap the reward of the bonus. This is a better promotion than some companies, but nothing close to the sportsbook powerhouses like FanDuel and DraftKings in the United States.
Bet365 has some interesting bonuses that it offers to its players. It has an early payout offer for the NFL as well as college football. If you choose a team straight up and they take a 17-point lead, you’ll receive your payout no matter what else happens in the contest.
The same goes for an NFL or NCAA football parlay if your team gains a 17-point advantage. This is one promotion that gives bettors an added sense of comfort.
It has a similar promotion in soccer, but the margin for an instant win is a two-goal advantage. This is very generous, in my opinion.
The company also offers parlay bonuses. Depending on the size of your selection pool, it will reward winnings with a five to 70% bonus in free-play credit.
Bet365 doesn’t do anything great with promotions, but it has some very intriguing offers that are different from a lot of its competition.
Banking Options at Bet365
Bet365 has a wide variety of banking options for players to utilize when depositing and withdrawing funds. This is the case with most legal books, but it’s important that the company is competitive in this category.
It doesn’t have any deposit fees, which is a benefit of bet365. All deposits have a minimum amount of $10, which is nothing in the betting world.
Deposits can be made with a debit/credit Visa or MasterCard, a bet365 MasterCard, PayPal, an online banking method, a Pay Near Me, a Pay Safe Card, through Skrill, or with cash. If you’re in Atlantic City, you can complete a transaction in cash at the Hard Rock Hotel & Casino. The highest deposit you can make is $30,000 with a limited number of methods.
For withdrawals, bet365 is an industry leader for efficient payouts. The withdrawal options are a debit/credit Visa or MasterCard, a bet365 MasterCard, an online banking method, PayPal, Skrill, or cash at the Hard Rock Hotel & Casino.
You’ll receive funds instantly with a bet365 MasterCard or in cash at Hard Rock Atlantic City. PayPal and Skrill give you access to your funds in 24 hours or less. The rest of the options take one to five business days to receive payouts.
Types of Bets at Bet365
Bet365 has an extensive betting menu for a large number of sports. Football, baseball, basketball, and hockey dominate the menu. Soccer is very popular as well because of the brand’s European roots.
Some of the other sports on the bet365 menu are cricket, cycling, MMA, handball, rugby, table tennis, volleyball, and virtual sports. One interesting note about virtual sports is that players still have prop betting capability. This shows how much the book cares about displaying a massive menu that all bettors can enjoy.
Bet365 offers common bets like the moneyline, spread, and over/under. It also offers multiple prop categories.
For example, for all NFL contests, it has main props, player props, score props, and team props, as well as first quarter, first half, and whole game props. The same idea goes for all their other major sports.
The only difference is that the prop categories are slightly different depending on the sport.
Bet365 has a great in-play betting menu. It emphasizes this with its layout on the bet365 app and website. Futures is also a large part of its menu.
It has futures betting options for nearly every sport that it features. The widespread betting capability that bet365 offers dates back to its roots when it was founded in the early 2000s.
Where is bet365 legal?
Bet365 is legal in three American states: New York, Colorado, and New Jersey. Unfortunately, the app is only available for users in New Jersey. Mobile betting is not legal in New York yet, and there is no timetable for a launch in Colorado. However, Bet365 has already partnered with Century Casinos in Colorado.
How old do I have to be to use bet365?
Since bet365 is only available in New Jersey, you must be 21 years of age to bet on sports on the app.
Do I need to be in a legal state to view the sportsbook?
No. Anyone can download the app and view the online sportsbook. You’ll be able to see odds and lines. But you’re only able to place a bet in the state of New Jersey. Bet365 uses your device’s location services to ensure that you’re in a legal area.
Does bet365 offer an extensive betting menu?
Yes. The company gives players a wide variety of betting options ranging from mainstream sports to eSports while including everything in between.
Does bet365 offer a sign-up bonus?
Yes. It is currently offering a match on your first deposit of up to $100. You must place a bet before you receive this bonus. It also offers other recurring promotions on a few different sports.