FanDuel Sportsbook and Minute Media announced a partnership all the way back in 2018, and it was a relatively groundbreaking deal at that time. From that initial partnership came “The Duel,” a site that was made for providing sports betting news and information.
Since that time, there have been a number of large partnerships formed between sports betting companies and those in the media industry. This deal between FanDuel and Minute Media has continued, but it just received a major boost earlier this week.
Both companies announced that they were expanding the current partnership, and they were doing so with new financial backing. This will allow the two groups to explore new opportunities as they look to further cement their place in the growing industry.
Minute Media is hoping to gain a bigger presence in the US sports betting industry by providing more financial support to FanDuel. It’s unclear what will come with this new money, but The Duel will continue to be a major part of this partnership.
The Duel has continued to grow and expand as well, and there have been over 9,000 articles written for the site just this year. According to FanDuel, more than $10 million has been wagered at FanDuel since The Duel was first published just three years ago.
FanDuel Group CEO Matt King said, “FanDuel is founded on the idea of bringing fans closer to the sports they love, and now, together with Minute Media, we’re letting fans into the press box.”
No Slowing Down
When FanDuel first jumped into the US sports betting industry, it appeared to be a stunning move as it was already one of the top Daily Fantasy Sports providers in the US. It didn’t take long for FanDuel to become a sports betting leader as well, and the operator hasn’t slowed down since.
FanDuel has been able to form partnerships with a number of teams and franchises in the NFL and the NBA, and other sports are now being targeted as well. This could eventually allow FanDuel to have a presence inside of professional sports stadiums and arenas where sports betting is legal.
On top of those deals, FanDuel has continued to seek out opportunities in the media and information sectors. Earlier this year, FanDuel announced that it had formed an agreement with the Associated Press.
This is an exclusive deal with the Associated Press (AP), and only those odds provided by FanDuel will be used in the papers and other publications. These odds are starting to become more and more common when discussing a sporting event.
FanDuel will also continue working with Sportradar as the two companies agreed to expand their current sports betting partnership through 2028. Sportradar provides data and odds to FanDuel for all of the American sports that are listed on the site.
Even though FanDuel is currently invested or partnered with a number of different companies, they are always on the lookout for new opportunities. It is deals like these that have kept FanDuel as the top sports betting option in the US.